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and finding where you belong
at the bottom
Everyone fails -- immediately and miserably
he will question everything he thought he knew about his friend
What Clients Love moonshadow and finding where you belongHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
