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Ritual the keepers Death and taxes come laterA pioneering anthropologist takes readers on a 'fascinating, well researched' (Dr. Jane Goodall, DBE) journey through the rich tapestry of human ritualshowing how and why our most irrational behaviors are a key driver of our success." Ritual is one of the oldest, and certainly most enigmatic, threads in the history of human culture. It presents a profound paradox: people ascribe the utmost importance to their rituals, but few can explain why they are
